Solutions

Building, supporting and implementing your revenue and marketing engine calls for the right tools wielded by the right people in service of the right plan.

Reaching your potential customer requires a series of carefully-timed steps – including understanding and identifying your potential customers, crafting highly targeted and relevant messages, deploying high-impact digital programs to deliver that message and establishing and fostering a personal connection with your prospects – all methodically executed in a scientific and accurate way.

Implemented through our “5 Rules and 50 Ways to Build Your Numbers” approach and executed through our “Revenue+” Plan—a proprietary mix of contacting and nurturing expertly balanced, with deep industry-specific insight  to drive incremental net-new sales revenue – Northbound’s blueprints are designed to do precisely that.

The Northbound Blueprint for Success

Deals Responses Vehicle Message Audience Plan
  • DEALS

    - Custom List Development

    - Teleservices and Telemarketing

    - Lead Generation

    - Lead Qualification

    - Appointment Setting

    - Lead Management, Scoring and Routing

    - Lead Nurturing

    - CRM Integration / Customization

  • RESPONSES

    - Lead Generation

    - Lead Qualification

    - Lead Management, Scoring and Routing

    - Lead Nurturing

    - PSL – Point-Scored Leads™

  • VEHICLE

    - Web Media Campaigns

    - Integrated Digital Campaigns

    - Email, Direct Mail, Print, & Social Media Campaigns

    - Rich Media Assets – Video, Audio, Podcasts

    - Design of Print & Online Marketing Assets

    - Channel Marketing

    - SEM / SEO

    - Content Syndication

    - Marketing Automation / Customization

    - Event Recruiting & Marketing

  • MESSAGE

    - Market / Customer Research

    - Web & Microsites Design and Development

    - Custom Rich Media Content

    - Market-Facing Collateral

    - Social Media Assets

    - SEO / SEM

    - Content Syndication

  • AUDIENCE

    - Market / Customer Research

    - Audience Profiling

    - Market Segmentation

    - Custom List Development

    - Account Profiling

    - Data Cleansing and Appending

    - Teleservices and Telemarketing

    - Data List Scoring

  • PLAN

    - Go-to-Market Planning

    - Market, Customer and Audience Research

    - Competitive Analysis

    - Stakeholder Consensus

    - Product Positioning

    - Social Media Plan

    - Revenue Plan

    - Budget Planning and ROI

    - Reporting / Dashboards

    - Systems & Infrastructure Plan